Do Rad is a branch-off of Utah’s Color Run, which is the “happiest 5K on the planet.” Do Rad gives a portion of all sales to a charity of your choice.
The Challenge
Do Rad needed branding, a logo, a website, marketing content, and social media content.
My Role As creative director of the project, I directed the overall strategy along with creating the website, logo, marketing content, social media, and photography direction.

Logo and Photography Direction

